Driving Better Results Through Digital Advertising

We Level The Playing Field For Small- To Mid-Sized Businesses With "Enterprise" Media Tools And Expertise.

Programmatic Buying is the most exciting developent to sweep across the digital landscape today. IDC has determined that there will be a 53% annual growth rate in the U.S. up until 2018. Forrester has projected that programmatic buying will ulitmately capture the bulk of all digital advertising spending. Every marketing professional today needs to have a good understanding of this emerging marketing technology and the ramifications that it will have on their companies future marketing endeavors.

Understanding Programmatic Digital Advertising

Programmatic Digital Advertising Delivers The Right Ad To The Right Person At The Right Time Through RTB!

We believe that big data can be brought to larger companies to radically change their digital advertising, but could also be simplied and distilled down for medium and small businesses as well to substantially affect the way they market in their local areas. Make way for a brave new world!

What Is Programmatic Buying?

Programmatic Buying is defined as the act of bidding on a source of advertising inventory in real time for the purpose of:

Showing A Specific Ad

One thing that makes this extrordinary is the fact that an advertiser can buy impressions individually, not in groups of thousands or millions. Each marketplace allows an advertiser to show one specic ad to one single customer in the desired context.

To One Customer

The process of buying individual impressions allows each page load to contain different ads which prevents ad fatigue and keeps customers more interested in what is being presented.

In A Specific Context

Ad marketplaces categorize the different websites that have ad space available in a way that allows advertisers to choose which websites show which ads.
This context provides a much better user experience.

For instance, if a customer were looking on a website that focused on personal loans, having an advertisement about shoes would be a disconnect from their frame of mind. However, if they saw an ad that was focused on credit scores, this is something that would compliment the product or service they were researching.

This process is a very important aspect of removing a phemonenon called “ad blindness” where customers will simply not see these ads because their minds have been conditioned to block out unnecessary data. However, when an ad is in context... it suddenly becomes relevant, thus removing this “ad blindness” effect.

At A Specific Time

When ads are placed in front of the right people at the right time, they are caught at exactly the moment they are ready to make a buying decision.
This is the most powerful moment.


Why Is It So Effective?

Advertisers Only Pay For The Consumers They Want To Target In Contexts That Provide The Best ROI.

Don Peppers and Martha Rogers predicted this trend in 1996 in their book, "The One to One Future," where they explain how marketers can precisely determine which consumer gets to see which ad and when.

With Programmatic Buying, this is now possible, and not just for the big players. Marketers can now choose to only pay for the specic audience they are looking to impact and avoid the unnecessary cost of marketing to the wrong kind of consumer in the right context.

RTB leverages not one, two or three attributes of a consumer, but literally millions of data points are employed to deliver highly responsive campaigns directly to the consumer in ways never before seen.

Advertisers are able to get a lot more bang for their buck because of the ability to take advantage of the multiple data points that are known about each customer.

When an advertiser can place their ads next to hyper-specialized content, they are then able to convert very specic groups of people. Only RTB marketing can uncover these millions of perfect opportunities to find the ideal customer.

How An Ad Is Served With Real Time Bidding (RTB)

Discover The Back-End Process Of How A Targeted Ad Is Served To You From Your Device, Through The Multifaceted Pipeline Of The Digital Advertising Ecosystem.

What Is A Pre-Built Audience?

A pre-built audience is just like it sounds. A Retargeting Audience that is created for you by us. Then you are able to market to this audience as much as you like throughout the month. We keep this list fresh by constantly targeting new customers that fit your requirements. We do this to provide the lowest cost first click, as well as to have a fast return on investment.

How Does Retargeting Work?

How Does Retargeting Work?

We Know Find Reach Convert Your Audience.

Five Ways To Determine Your Perfect Audience

You don’t need people to see your ads when you're not available to answer the phone in some cases. We can turn off your ad during down time and save your advertising dollars.

Have a list of websites you would like your ads to appear on? No problem! Now, we can target exactly the right locations where your ads will appear.

Do you have a particular type of person you want to target? Perhaps new moms, golf enthusiasts, or those in a particular socio-economic class? We've got you covered! There are hundreds of parameters you can choose from to target just the right audience.

If you're a local business, you're probably only interested in people within a 5-10 mile radius of your business. We are able to only show your ads to people inside of this geographic area to target those that are most likely to stop by your business. This alone will save you hundreds of marketing dollars each month.

Do you know the type of websites your audience tends to visit? Such as real estate, home improvement, parenting, sports, etc. We can limit showing your ads to only these types of websites to target just the right people.

With all the creative combinations possible using the variety of available options, we can really narrow down your audience to the exact type of person you are looking for, and ONLY market to them. This is why targeting your perfect audience is so effective and cost efficient.

Converting Audiences Into Assets

Our data-driven strategies help reach your unique audience through Digital Advertising -- and turns them into customers.

Real-Time Bidding (RTB) & Retargeting Case Studies...

Save Money And Get Results With Our Programmatic Buying Expertise.

RTB & Retargeting vs PPC

Budget: $487.00
Clicks: 414
Cost Per Click: $1.15
PPC Cost Per Click: $32.00

SAVINGS OF: $12,700.00

Budget: $1,084.00
Clicks: 1,261
Cost Per Click: $0.86
PPC Cost Per Click: $17.96

SAVINGS OF: $21,563.00

Budget: $493.30
Clicks: 210
Cost Per Click: $2.34
PPC Cost Per Click: $22.73

SAVINGS OF: $4,280.30

Budget: $249.00
Clicks: 210
Cost Per Click: $0.73
PPC Cost Per Click: $11.03

SAVINGS OF: $1,779.96

Budget: $580.00
Clicks: 600
Cost Per Click: $1.27
PPC Cost Per Click: $4.51

SAVINGS OF: $753.15

Budget: $249.00
Clicks: 96
Cost Per Click: $0.38
PPC Cost Per Click: $18.10

SAVINGS OF: $1,487.92

Budget: $600.00
Clicks: 690
Cost Per Click: $0.87
PPC Cost Per Click: $4.53

SAVINGS OF: $2,543.00

The Future Of Traffic

The Future Of Traffic Is About Who Has The Most People Pixeled.

RTB & Retargeting vs PPC

Budget: $2,500.00
Clicks: 7,992
Cost Per Click: $0.31
PPC Cost Per Click: $2.68

SAVINGS OF: $18,918.00

Budget: $600.00
Clicks: 1,388
Cost Per Click: $0.43
PPC Cost Per Click: $5.66

SAVINGS OF: $7,256.00

Budget: $800.00
Clicks: 2,061
Cost Per Click: $0.39
PPC Cost Per Click: $10.54

SAVINGS OF: $20,923.00

Budget: $900.00
Clicks: 996
Cost Per Click: $0.90
PPC Cost Per Click: $19.52

SAVINGS OF: $18,541.00

Budget: $250.00
Clicks: 338
Cost Per Click: $0.74
PPC Cost Per Click: $2.00

SAVINGS OF: $426.00

Budget: $700.00
Clicks: 602
Cost Per Click: $1.16
PPC Cost Per Click: $2.59

SAVINGS OF: $859.00

Budget: $500.00
Clicks: 306
Cost Per Click: $1.63
PPC Cost Per Click: $9.32

SAVINGS OF: $2,352.00

Real-Time Bidding

Our Traffic Specialists have a seat on the floor of the bidding room so we can get you the best placements at the lowest prices. You choose your audience type, demographics, as well as the location they are in, and we go to work bidding down as low as possible for you. We bid in 1 cent increments up to your cap so you always get the lowest price.

We know the game, and we fight for the best placements and lowest bids on the market. Now you can compete directly against the big boys... and WIN!

Powerful Statistics

See how many people your ad was shown to, how many clicked on them, and how many turned into sales. This is how you can close the loop on your sales cycle and know exactly what your sale cost you.

Retargeting

Retargeting effectively converts window-shoppers into buyers. On average, only 2% of shoppers convert on the first visit to a website. Retargeting brings back the other 98% when they are ready to buy. Retargeting works by tracking visitors to your site and displaying your retargeting ads to them as they visit other sites online.

Every time your customer sees your retargeting ads, your brand gains traction and more recognition. The high click-through rates and increased conversions that are typical with retargeting campaigns prove the value of good branding and repeated exposure.

More Bang For Your Ad Spend

When you pay less than everyone else, that means your profits are higher. Bottom line, we make your company more money.

Performance

Game-changing performance.

The Right Ad,
To The Right Person,
At The Right Moment.

When your ads are placed in front of the right people at the right time, we catch them at exactly the moment they are ready to make a buying decision. This is the most powerful moment, and we make it happen for you.

Precision Accuracy

Whether it is new moms or football fanatics you want to target, we know where they hang out and how to show your ads only to them. If you run a golf course, we know your audience is within a 15 mile radius, however if you are a dentist or a chiropractor, your audience is only about 5 miles. We can target them with precision accuracy.

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